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What is the Worth Listening Podcast?
In short, it’s a podcast about all things money! Our guests are millennials and professional athletes because what better way to learn than from peers in a similar situation.

Host Lauryn Williams, financial planner and Olympian leads in-depth conversations with guests, having them share what she calls their "money memoir" to offer insight into how money works in their sport or profession.

Learn more about Lauryn and Worth Listening at



As a four-time Olympian and 3-time Olympic medalist, I have first-hand experience with the highs and lows that come with a successful career in life and competitive sports. I bring the same honesty, integrity and energy to financial planning that I brought to my running and bobsledding careers.

As someone who sought out financial advice but found little help during a 10-year athletic career, my background gives me a unique perspective on the needs of fellow young professionals and professional athletes.

I have made it my mission to give back to my peers in a way that will have a positive and meaningful impact on their lives.


I started my company Worth Winning because young professionals and athletes need something different from what the financial industry has offered in the past. We want to make good money decisions we just need someone we can relate to who knows finances. I want to fill that gap.

We are in the middle of making huge life decisions: pursuing advanced degrees, buying homes, getting married, having kids, and switching jobs. This is when we need financial planning the most! A secure future starts with a healthy foundation.

As athletes, we put everything we’ve got into our sport but what happens when competing is no longer an option? As we transition to life after sport we create new goals and dreams. I want to help you prepare a plan to find and fund the dreams that are truly worth winning.

— Lauryn Williams, MBA, CFP®

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